Joico Blonde Life Violet Shampoo 1L sodium chloride free Reduces frizz and friction

Reduces frizz and friction

Titanium dioxide

their superior detangling benefits are now spread over a bigger brushing surface area - ideal for those with thick and curly hair

or textured hair

Olive Oil helps to maintain shine and fight dryness without compromising on hold

Joico Blonde Life Violet Shampoo 1L sodium chloride free Reduces frizz and frictionJoico Blonde Life Violet Shampoo 1L Youll never lose your cool with Blonde Life Violet Shampooa brilliant, brass neutralizing cleanser, free of SLS SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy. FEATURES AND BENEFITS Instantly cool brassy tones and brighten cool blonde hair Help maintain healthy looking hair with brilliant shine Nourish and protect fragile blonde hair Rich lather gently cleanses